UP PACE BRAND CONCEPT

Status: Proposal Done - Developing Under New Team

The newly founded organization of the UP Program for Architectural Career Engagement (UP PACE) was in need of a consistent general visual and communications identity coming into its 2nd year. The proposal direction was done in consultation with all the members, which allowed for team input and communication whilst respecting the original logo, a legacy of the founders. A formal, corporate architectural identity infused with the energy of youth and the new media using distinct flat icons on high-resolution background photography was devised as a result of these consultations.

Site Version 2.0000

Every detail handcrafted,

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RECRUITMENT TARP

Deployed at the college-wide event AGORA, which included booths for student organizations