UP PACE BRAND CONCEPT

Status: Proposal Done - Developing Under New Team

The newly founded organization of the UP Program for Architectural Career Engagement (UP PACE) was in need of a consistent general visual and communications identity coming into its 2nd year. The proposal direction was done in consultation with all the members, which allowed for team input and communication whilst respecting the original logo, a legacy of the founders. A formal, corporate architectural identity infused with the energy of youth and the new media using distinct flat icons on high-resolution background photography was devised as a result of these consultations.

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PACE BRAND

Dubbed "Oscar" among the potential candidates for visual identity. Inspired by the late great Brazilian architect, Oscar Niemeyer - of feminine architectural curves and clean modern lines. Consensus was reached through an organizational referendum to choose the brand as it communicated the professional aspiration and sleek, clean graphic aesthetics the young organization wants to impress.