Promotional Campaign and Creative Collaterals
Status: Done | Project under ASAPHIL-UP, National Commission for Culture and the Arts (NCCA)
"Ride a bike. Photograph. Discover Manila." was the tagline, and summary of PADYAK Manila. Official participant-wear, maps, posters, tarpaulins, handouts, and promotional materials were created for the event to also showcase the experience of exploring the heritage district of Intramuros, the walled-city, in Manila with the support of the city hall. The event was proudly part of the 2013 February Ani ng Sining, National Arts Month/Philippine Arts Festival instituted by the NCCA, successfully attracting attention from the Philippine biking community and architecture heritage advocates.